CASE STUDY
SaaS
WebApp
How we turned a dead standup tool into a workflow people actually use
STAKEHOLDERS
2x Software Engineers
AI Engineer
Founder
MY ROLE
Product Designer
LAST UPDATED
30th December, 2025
PROJECT DURATION
2 weeks (yes we are fast)
CONTEXT
We started with a simple idea: automate team standups. Since it was an MVP, we built a webapp that you manually navigate to and submit daily standup updates
OUR PREVIOUS STANDUP AGENT UI
PROBLEM AND SUPPORTING DATA
But one week after launch, we watched everyone disappear
USER RESEARCH
I reached out to users and they said
1
I simply forget to login and submit updates
2
Signing in every time I have to submit updates is too much work
3
I just don’t see myself paying just for this usecase
HOW MIGHT WE
Ask for follow-ups (for everything, not just standups) that live where work already happens so teams can set it and forget it?
COMPETITOR BENCHMARKING
I started with borrowing patterns from products that already worked
EXPLORATION
I used AI to prototype the interaction design first to speed up my backend developer. Used Gemini, Magicpath and Figma make. This helped me disambiguate the problem and invited ton of collaboration
USED SEVERAL TOOLS TO EXPLORE DIFFERENT APPROACHES
This will help the AI craft a slack message with deadline
DESIGN
Some tradeoffs that we had to make to arrive at the final design
DESIGN
Final flow. To arrive at this, I asked a lot of questions
Does the order of the flow and information architecture make sense?
Is the UI copy unambiguous and clear?
Can I cut any steps that are absolutely not necessary?
Are the defaults good enough?
OUTCOMES
Happy users and better stickiness
LEARNING
The only way to influence your team is to do the “work” around the work
Stop waiting for clarity and start creating it
A picture is worth a 1000 words, a prototype is worth 1000 meetings
Iterate with intent
Say hello 👋
designedbyhari@gmail.com
© 2025 by Hariharan Ramesh
Say hello 👋
designedbyhari@gmail.com
© 2025 by Hariharan Ramesh
CASE STUDY
SaaS
WebApp
How we turned a dead standup tool into a workflow people actually use
STAKEHOLDERS
2x Software Engineers
AI Engineer
Founder
MY ROLE
Product Designer
LAST UPDATED
30th December, 2025
PROJECT DURATION
2 weeks (yes we are fast)
CONTEXT
We started with a simple idea: automate team standups. Since it was an MVP, we built a webapp that you manually navigate to and submit daily standup updates
OUR PREVIOUS STANDUP AGENT UI
PROBLEM AND SUPPORTING DATA
But one week after launch, we watched everyone disappear
USER RESEARCH
I reached out to users and they said
1
I simply forget to login and submit updates
2
Signing in every time I have to submit updates is too much work
3
I just don’t see myself paying just for this usecase
HOW MIGHT WE
Ask for follow-ups (for everything, not just standups) that live where work already happens so teams can set it and forget it?
COMPETITOR BENCHMARKING
I started with borrowing patterns from products that already worked
EXPLORATION
I used AI to prototype the interaction design first to speed up my backend developer. Used Gemini, Magicpath and Figma make. This helped me disambiguate the problem and invited ton of collaboration
USED SEVERAL TOOLS TO EXPLORE DIFFERENT APPROACHES
This will help the AI craft a slack message with deadline
DESIGN
Some tradeoffs that we had to make to arrive at the final design
DESIGN
Final flow. To arrive at this, I asked a lot of questions
Does the order of the flow and information architecture make sense?
Is the UI copy unambiguous and clear?
Can I cut any steps that are absolutely not necessary?
Are the defaults good enough?
OUTCOMES
Happy users and better stickiness
LEARNING
The only way to influence your team is to do the “work” around the work
Stop waiting for clarity and start creating it
A picture is worth a 1000 words, a prototype is worth 1000 meetings
Iterate with intent
Say hello 👋
designedbyhari@gmail.com
© 2025 by Hariharan Ramesh
Never stop iterating